About Our Brand
To create clothing for the every day casual chic minded woman who wants to be fashionable yet comfortable, whose fashion identity is not based on trends but her own personal individual style identity.
Our mission is to make everyday wearable clothes that invokes joy and inspires confidence for that woman that loves fashion and color, is excited about life and is unapologetic about taking up her space.
Our creative process is quite simple, it starts with the print. For us the print influences the design. We love bold patterns and vivid colors and because it is already captivating aesthetically we keep the designs simple so that the final product is chic, classy and timeless.